Tea Art Houses, unlike their predecessors, old men rooms and tea houses, stress the importance of the art of tea making.
Here is a bit more of the context that led to their success.
In light of the Chinese civil war, and cultural revolution Taiwan considered itself responsible for preserving traditional Chinese culture, and as part of this, traditional tea arts.
In the 1970s, Taiwan’s economy improved a lot, leading to people having more disposable income. The tea industry was directed towards Taiwanese as opposed to foreign buyers. With wealthy buyers nearby, prices rose, competition was encouraged, and quality and creativity improved. Farmers also started to focus on high end teas, as opposed to low and medium quality, as they could not compete with the existing market in these areas.
Tea drinking became more refined. The Taiwanese brought the tea ceremony indoors to their houses and tea art houses. They also changed the tea ceremony and invented variations, and new ways of drinking tea.
I will go into some of the changes that Taiwan brought to ways of drinking tea, in later posts.